Fresh. Warm. Irresistible. Just Waffle It.
From golden Belgian waffles to thick milkshakes — TBWX is India’s favorite dessert destination.
From our very first store to 15+ outlets across India,
The Belgian Waffle Xpress is built on one simple idea: serve happiness in every bite.
Whether it’s our signature waffle sandwiches or indulgent milkshakes, everything we serve is made fresh, served warm, and meant to be shared.
Real stories from real people who started their TBWX journey with just an idea — and a craving for something better.
Multi-Unit Franchise Owner, Punjab
“Running a TBWX outlet alongside my job has been surprisingly smooth. Their team handles supply and training — I just focus on growth.”
IT Engineer turned FoodPreneur
What I love most is the flexibility — I work part-time, and the system runs like clockwork. Inventory, staff, and online orders are all streamlined.
Franchise Partner since 2021
After years of working in leadership roles across tech and mobility, including my time at Ola, I was looking for a business that was lean, scalable, and operationally sound. TBWX checked all the right boxes. Their backend systems, supply consistency, and ability to move fast impressed me. It’s a rare franchise model that understands both brand and execution.
Franchise Partner since 2021
“I specialized in entrepreneurship during my MBA and worked in marketing for years. But launching a traditional business felt too capital-heavy and risky. TBWX gave me a smarter entry point — lean setup, brand trust, and systems that work. I started as a cloud kitchen on weekends while keeping my day job. Within months, I was running a profitable outlet without burning out.”
MBA (Entrepreneurship), Marketing Professional & TBWX Franchisee
After working at Burger King for a few years, I knew how big brands operate — the systems, the scale, the pressure. But I wanted something of my own. TBWX felt different. The brand was sharp, the model was simple, and the people were real. I took the risk, and it’s been worth it. I finally feel like I’m building something for myself, not someone else.
Ex-QSR Ops (Burger King), First-Time Franchise Owner
When I had to relocate for personal reasons, I didn’t want to exit the TBWX family. I transitioned from my previous outlet easily — the demand was there — and opened a new store in my new city within weeks. The team helped with everything from training to setup to aggregators. That kind of continuity is rare in the food business.
TBWX Franchise Owner (Twice Over)
We’re not just about waffles — we’re about delivering happiness with every order. From premium ingredients to consistent customer delight, TBWX stands out for what really matters.
Leave your details and we’ll send you everything you need to explore TBWX franchise opportunities — menu, ROI, setup cost, and more.
“I started as a staff member at a TBWX store. Today, I own three outlets. With their support and backend team, I scaled faster than I ever imagined.”