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About The Belgian Waffle Xpress
Crafting joy, one waffle at a time – from a cloud kitchen in Chandigarh to 15+ outlets across India.
Our Journey/Brand Story
From Cloud Kitchen to 15+ Outlets
In 2020, during the uncertainty of the pandemic, we didn’t just bake waffles — we built something hopeful.
The Belgian Waffle Xpress (TBWX) began as a small cloud kitchen in Chandigarh, powered by a simple belief: good food should make people smile, and great business should be accessible to everyone. We started with freshly baked Belgian waffles and a tight, focused delivery menu. No storefront. No buzz. Just real food and real effort.
What happened next surprised even us. Word spread. Orders doubled. Customers kept coming back not just for the waffles, but for the feeling they gave — warmth, comfort, consistency. From that single kitchen, we started scaling. Today, TBWX has over 15 franchise outlets and counting — and we’re just getting started.
Gaganinder Goyal
Founding Partner
MBA, UBS
Panjab University, Chandigarh
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Active Franchise Outlets Across India
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Orders Fulfilled Monthly Across All Stores
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Team Members & Franchise Support Staff
Built on Simplicity,
Grown with Support
We didn’t come from a hospitality background, and we know most of our franchise partners don’t either. That’s why TBWX is built for simplicity.
Our food franchise model is lean:
Investment starts at just ₹3–5 lakhs
Setup takes 45–60 days
You only need 2–3 staff to run an outlet
No prior kitchen or restaurant experience required
From training and branding to supply chain, tech support, and POS systems
— we handle the backend so you can focus on growing your store and your story.
FAQs
Got Questions? We’ve Got You Covered
Running a waffle franchise may sound complex — but we’ve simplified every step. Learn how TBWX helps everyday people become foodpreneurs.
Still have questions?
Testimonials
Real Stories, Real Growth
“Many of our franchisees started as customers, part-timers, or first-time entrepreneurs. Today, they own thriving TBWX outlets — and we’re proud to be part of their journey.”
What Drives Us ?
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Customer Happiness
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Consistency in Every Outlet
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Honest Partnerships
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Tech-enabled Simplicity
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Purpose Over Hype
Ready to Build Something of Your Own?
Whether you’re exploring or ready to launch, TBWX gives you the system, support, and simplicity to succeed.