If you've been to a TBWX outlet lately, you've probably seen both a Bubble Waffle and a Belgian Waffle Sandwich on the counter — and wondered why they look completely different. They are. Different batters, different irons, different cultures. Here's the quick guide.
What is a Belgian Waffle?
The Belgian Waffle is the classic — the golden-square waffle most Indians grew up seeing in photos of European café windows. It's made with a leavened batter, cooked in a grid-pattern iron, and comes out golden, crisp on the outside, soft inside. It's also what TBWX grew up around — the B in TBWX stands for Belgian, after all.
At TBWX, we serve Belgian Waffles primarily as Waffle Sandwiches — two golden waffles stacked around a filling. Sweet options like Nutella-banana and choco-strawberry, and savory options like cheesy corn and paneer tikka. Same base waffle, dozens of fillings.
What is a Bubble Waffle?
The Bubble Waffle is a completely different animal. It originated in Hong Kong in the 1950s, where street vendors started making them with an egg-heavy batter cooked in a special iron with dome-shaped indentations. The result is a waffle covered in bubble-like puffs — visually striking, lighter than a Belgian waffle, and shaped like a flat sheet.
The magic move: when it comes out hot, the Bubble Waffle is rolled into a cone. Soft serve ice cream goes in the middle, and toppings like Oreo, Kitkat, Nutella or fresh fruit get layered in. You eat it with one hand, like an oversized dessert ice-cream cone.
Bubble Waffles are a TBWX flagship category — on the menu at every outlet, available in Classic Chocolate, Oreo, Kitkat, Nutella and seasonal flavors.
Batter, shape, and texture — the real differences
Batter: Belgian batter is yeasted (traditionally) or baking-powder leavened. Bubble waffle batter is egg-heavy, sweeter, and thinner.
Iron: Belgian irons press a deep square grid. Bubble irons have dome indentations that create the signature bubbles.
Shape on the plate: Belgian waffles are flat squares. Bubble waffles are flat sheets you roll into cones.
Texture: Belgian waffles are crisp-on-the-outside, pillowy inside. Bubble waffles are lighter, slightly chewy at the bubble tips, crisp elsewhere.
How you eat them: Belgian — plate and fork, or sandwich-stacked. Bubble — cone in hand, walk-and-eat.
Which one should you order at TBWX?
Honestly, get one of each. But here's the real answer:
Order a Belgian Waffle Sandwich if you want something filling, shareable, and served at the table. The Nutella Banana sandwich is our best-seller for a reason.
Order a Bubble Waffle if you want Instagram-ready, one-hand-eatable, over-the-top dessert. Our Kitkat Bubble Waffle is the top-photographed item at TBWX outlets, every month.
Order both if you're with 3+ friends and planning to share. Different textures, different experiences, zero overlap on the plate.
Why TBWX serves both (and more)
Here's what most Indian waffle cafés get wrong. They pick one waffle style and stick with it — which means if you don't like Belgian, you walk out. If you don't like Bubble, you walk out.
At TBWX, we serve both formats plus five more categories — Waffle Cakes (stacked Belgian waffles as birthday cakes), Mini Bubble Pancakes (Dutch-style poffertjes), Shakes, Summer Coolers, and Savory snacks. Because most groups walking into a dessert café have people with different cravings at the same moment. Seven categories means nobody has to leave disappointed.
The TL;DR
Belgian Waffle: classic, golden, grid-patterned, pairs brilliantly as a sandwich.
Bubble Waffle: Hong Kong-born, egg-puff, rolled into a cone with soft serve.
Same TBWX outlet. Same kitchen. Different iron, different experience. Try them in the same visit — your ₹200-400 is well spent.
Want to see the full 7-category menu? [Visit /what-we-serve](/what-we-serve) or [find a TBWX outlet near you](/outlets).
Thinking about opening a TBWX franchise that sells all seven categories? [Apply here](/franchise/apply) — investment starts at Rs 3 Lakhs.