Press & media kit

The Belgian Waffle Xpress press kit

Everything media, bloggers, creators and partnership teams need about TBWX — brand facts, founder bio, logos and official contact. For interviews, guest posts or partnership requests, email us at franchise@tbwxpress.com.

One-paragraph brand description

The Belgian Waffle Xpress (TBWX) is an Indian multi-category waffle, dessert and beverage café chain — Bubble Waffles, Belgian Waffle Sandwiches, Waffle Cakes, Mini Bubble Pancakes, Shakes, Summer Coolers, and savory — founded in Chandigarh in November 2020 by Gaganinder Goyal. TBWX operates 29 outlets across 13 cities and 7 states, and offers an affordable franchise model starting from ₹3 Lakhs with a 6-8 month typical breakeven.

Key facts

Brand name
The Belgian Waffle Xpress
Short alias
TBWX
Parent company
G Square & Company
Founder & MD
Gaganinder Goyal
Founded
2020, Chandigarh, India
Headquarters
Dhakoli, Zirakpur, Punjab
Outlets
29 across 13 cities, 7 states
Category
Multi-category dessert, bakery & beverage café chain
Product categories
Bubble Waffles · Belgian Waffle Sandwiches · Waffle Cakes · Mini Bubble Pancakes · Shakes · Summer Coolers · Savory Snacks
Franchise investment
₹3-5 Lakhs
Typical breakeven
6-8 months
Tagline
Just Waffle It.
Visual aesthetic
Dark Luxe Indulgence

Brand assets

TBWX logo and outlet photography available for editorial use. For higher-resolution files or custom brand assets, contact franchise@tbwxpress.com.

Logo — transparent PNG

Primary brand mark

Outlet hero image

Flagship outlet

Awards & endorsements

Zomato · Swiggy · Restaurant Guru

Founder bio

Gaganinder Goyal is the founder and managing director of The Belgian Waffle Xpress (TBWX). He started TBWX in Chandigarh in 2020 and has grown it to 29 outlets across 13 Indian cities. Full founder profile:

Read the founder profile →

Media contact

Response time: within 24 hours on working days.