Brand comparison · 2026

Waffle Brands in India (2026): Franchise Cost, Outlets and Formats Compared

The main waffle brands in India that offer franchises are The Belgian Waffle Co. (800+ stores), The Waffle Co. (200+ stores), Wafflesome (50+ franchise partners) and The Belgian Waffle Xpress (TBWX) (67 outlets). Published franchise costs run from ₹4–7 lakh all-in to about ₹20 lakh.

Every competitor figure below comes from the brand's own website or a named trade article, linked in the Sources list. Where a brand does not publish a figure, we say “Not published” rather than estimate.

Disclosure: this page is published by TBWX (The Belgian Waffle Xpress), one of the brands compared. TBWX and The Belgian Waffle Co. are separate, unrelated companies.

Last updated: · By TBWX Team

Waffle franchise brands in India at a glance

Outlet counts are as each brand states them and are not independently audited. Investment figures are the brand's published numbers (or, for The Belgian Waffle Co., capex reported in July 2025) and may change; confirm current terms directly.

Comparison of waffle franchise brands in India: founded, outlets, investment, minimum area, formats and menu focus
BrandFoundedOutlets (as stated)Published investmentMin. areaFormatsMenu focus
The Belgian Waffle Co.HQ: Mumbai2015800+ stores across 260+ citiesSource: Brand website₹11–12 lakh capex per kiosk/takeaway outlet; ₹16–18 lakh per café (as reported, Jul 2025)70–150 sq ft (kiosk/takeaway); 250–450 sq ft (café), as reportedKiosk, takeaway, caféWaff-wiches, mini Waff-wiches, waffle cakes, sundaes, beverages, take-home products
The Waffle Co.HQ: Delhi2017 (first outlet)200+ stores across 23 Indian states and 3 countriesSource: Brand website₹11–15 lakh approx. (franchise fee ₹5 lakh; 5% royalty)80 sq ft (range 80–400 sq ft)Kiosk and store formats (malls, high streets, food courts)Belgian waffles, waffle cakes, waffle sandwiches, sundaes, mini pancakes, shakes, coffee, fries
WafflesomeHQ: Delhi201350+ franchise partners, 12+ cities liveSource: Brand franchise page₹16 lakh (kiosk), ₹18 lakh (takeaway), ₹20 lakh (café); 6% royalty100 sq ft (kiosk/takeaway 100–150; café 200–300)Kiosk, takeaway, café, compact 'Wafflesome Pop'Gourmet waffles (sweet and savoury) and specialty coffee
The Belgian Waffle Xpress (TBWX)HQ: Chandigarh tricity (Zirakpur, Punjab)November 202067 open outlets across 49 cities and 20 statesSource: Brand outlet list₹4–7 lakh all-in (franchise fee ₹2 lakh + GST; 5% royalty + GST)60 sq ft (kiosk)Kiosk, takeaway counter, cloud kitchen, café7 categories: Bubble Waffles, Belgian Waffle Sandwiches, Waffle Cakes, Mini Bubble Pancakes, Shakes, Summer Coolers, Savory Snacks

Facts checked on 6 October 2026. Scroll sideways on mobile to see every column.

The brands, one by one

The Belgian Waffle Co.

The Belgian Waffle Co. started as a single kiosk in 2015, founded by Shrey Aggarwal and Alisha Shirodkar, and is the largest waffle chain in India by stated store count.

Its website states 800+ stores across 260+ cities. A July 2025 trade report put kiosk and takeaway outlets at 70–150 sq ft with ₹11–12 lakh capex, and cafés at 250–450 sq ft with ₹16–18 lakh capex.

Its signature product is the Waff-wich, a folded waffle sandwich, alongside cakes, sundaes, beverages and a packaged take-home range.

Sources: The Belgian Waffle Co. official website (store count, menu) · Agro & Food Processing, 26 Jul 2025: The Belgian Waffle Co plans 280 new stores (formats, sq ft, capex) · Franchise India, 23 Dec 2025: Vixar takes minority stake in The Belgian Waffle Co (founded 2015, founders) · Restaurant India: How this Mumbai based startup is redefining the waffle biz (HQ)

The Waffle Co.

The Waffle Co. opened its first outlet on Shankar Road, Rajinder Nagar, Delhi in 2017. It was founded by brothers Amar Singh and Anand Preet Singh, who grew up in their family's ice-cream business, Giani's.

Its franchise page publishes an approximate total investment of ₹11–15 lakh, a ₹5 lakh franchise fee, a 5% royalty on monthly sales and an area of 80–400 sq ft.

The brand states 200+ stores across 23 Indian states and 3 countries, with a menu of 85+ products spanning waffles, pancakes, shakes and coffee.

Sources: The Waffle Co. official website (outlets, area, menu) · The Waffle Co. franchise page (investment, fee, royalty, area) · The Waffle Co. about page (first outlet 2017, founders)

Wafflesome

Wafflesome describes itself as established in 2013 in Delhi, with a flagship in Greater Kailash-1. A 2026 profile credits founder Miraan Punjabi, who developed the waffle recipe at home before selling at Diwali stalls.

Its franchise page lists three main formats with published investment: kiosk ₹16 lakh and takeaway ₹18 lakh (100–150 sq ft each), and café ₹20 lakh (200–300 sq ft), each with a 6% royalty.

The brand pairs waffles with its own specialty coffee blend and in-house batter premixes, and states 50+ franchise partners across 12+ cities.

Sources: Wafflesome official website (established 2013, Delhi, menu) · Wafflesome franchise page (formats, investment, royalty, partners) · RD Times, 20 Aug 2026: Wafflesome is turning Delhi's love for waffles and coffee into a growing food business

The Belgian Waffle Xpress (TBWX)

TBWX launched in Chandigarh in November 2020 as a delivery-first cloud kitchen, founded by Gaganinder Goyal, and now lists 67 open outlets across 49 cities and 20 states.

It publishes an all-in franchise investment of ₹4–7 lakh all-in and a 60 sq ft minimum kiosk, the lowest published entry cost and smallest stated footprint among the brands on this page.

The menu spans 7 categories, from bubble waffles and waffle sandwiches to waffle cakes, mini pancakes, shakes and savoury snacks.

A further 24 booked outlets are listed as opening soon. Its Google listings average 4.7★ across 1,700+ reviews; you can check each one from the outlet list. Full terms are on the franchise page.

Sources: TBWX franchise page · TBWX outlet list

Other names come up in searches for waffle franchises, including smaller regional brands. We have only included brands whose franchise details we could confirm on an official page or a named article on 6 October 2026. If you run a waffle brand and want your published figures added or corrected, write to franchise@tbwxpress.com.

Inbound Inquiry

Shortlisting waffle franchises? Get TBWX's full terms.

We'll send the all-in cost for your city, the fee and royalty in writing, and territory availability, so you can compare like for like.

  • •8-14 month typical break-even.
  • •Formats from 60 sq ft, chefless ops, FOFO.
  • •Cloud-kitchen DNA. delivery-first unit economics.
or
WhatsApp directly: +91-7814605490or call usSee full Belgian Waffle franchise details

How to choose a waffle franchise

Use the same checklist for every brand on your shortlist, including TBWX.

  1. 1.Add up the total cost, not just the fee

    Ask for the all-in figure: franchise fee, equipment, fit-out, signage, first stock, rent deposit, GST and working capital. A low fee can sit inside a high total.

  2. 2.Get the royalty and every recurring charge in writing

    Royalty, marketing fund, technology or software fees, and whether raw material must be bought from the brand and at what margin.

  3. 3.Match the format to the space you can get

    A 60–150 sq ft kiosk and a 300 sq ft café are different businesses with different rent, staff and footfall needs. Shortlist brands whose minimum area fits your site.

  4. 4.Ask what support you get after opening

    Training, launch marketing, delivery-app listing, supply logistics to your city, and who you call when something breaks in the first three months.

  5. 5.Check the outlet list on Google Maps

    Search each outlet the brand names. Is it open? What are its recent reviews and rating? A real, visible network is easier to verify than a number in a brochure.

  6. 6.Speak to two or three existing franchisees

    Ideally in a city similar to yours, and at least one the brand did not hand-pick. Ask about supply, support and what they wish they had known.

To work out the all-in cost of a TBWX outlet for your city, use the franchise calculator or read the waffle franchise cost guide. For a two-brand view, see TBWX vs Wafflesome.

Frequently asked questions

What are the main waffle brands in India?

The main waffle-led brands that franchise in India are The Belgian Waffle Co. (800+ stores per its website), The Waffle Co. (200+ stores), Wafflesome (50+ franchise partners) and The Belgian Waffle Xpress, TBWX (67 open outlets). Figures are as each brand states them, checked on 6 October 2026.

Which is the biggest waffle chain in India?

By stated store count, The Belgian Waffle Co. is the largest, with its website listing 800+ stores across 260+ cities. The Waffle Co. is next among the brands we checked, stating 200+ stores across 23 Indian states and 3 countries.

How much does a waffle franchise cost in India?

Published figures range from ₹4–7 lakh all-in for TBWX, to about ₹11–15 lakh for The Waffle Co., ₹16–20 lakh for Wafflesome by format, and ₹11–12 lakh (kiosk) to ₹16–18 lakh (café) capex for The Belgian Waffle Co. as reported in 2025. Always ask each brand for its current all-in cost in writing.

What is the cheapest waffle franchise in India?

Among the brands on this page, TBWX publishes the lowest entry cost, ₹4–7 lakh all-in, with a 60 sq ft minimum kiosk. Smaller, local waffle brands may advertise lower figures; check what is included (equipment, fit-out, deposit, working capital) before comparing.

How much space do I need for a waffle franchise?

Published minimums run from 60 sq ft (TBWX kiosk) and 70–80 sq ft (The Belgian Waffle Co. and The Waffle Co. kiosks) to 100–150 sq ft for Wafflesome kiosks. Café formats with seating typically need 200–450 sq ft depending on the brand.

Is The Belgian Waffle Xpress (TBWX) the same as The Belgian Waffle Co.?

No. The Belgian Waffle Xpress (TBWX) and The Belgian Waffle Co. are separate, unrelated companies with different owners, menus and franchise terms. Neither is affiliated with the other.

What royalty do waffle franchises charge in India?

Of the brands that publish it, The Waffle Co. states 5% of monthly sales, Wafflesome 6% of monthly revenue, and TBWX 5% of sales plus GST with a 1% marketing contribution. The Belgian Waffle Co.'s royalty was not published on the pages we checked.

Sources

All links checked on 6 October 2026. TBWX figures come from our own live outlet list (67 outlets, 49 cities, 20 states).

  1. The Belgian Waffle Co.: The Belgian Waffle Co. official website (store count, menu)
  2. The Belgian Waffle Co.: Agro & Food Processing, 26 Jul 2025: The Belgian Waffle Co plans 280 new stores (formats, sq ft, capex)
  3. The Belgian Waffle Co.: Franchise India, 23 Dec 2025: Vixar takes minority stake in The Belgian Waffle Co (founded 2015, founders)
  4. The Belgian Waffle Co.: Restaurant India: How this Mumbai based startup is redefining the waffle biz (HQ)
  5. The Waffle Co.: The Waffle Co. official website (outlets, area, menu)
  6. The Waffle Co.: The Waffle Co. franchise page (investment, fee, royalty, area)
  7. The Waffle Co.: The Waffle Co. about page (first outlet 2017, founders)
  8. Wafflesome: Wafflesome official website (established 2013, Delhi, menu)
  9. Wafflesome: Wafflesome franchise page (formats, investment, royalty, partners)
  10. Wafflesome: RD Times, 20 Aug 2026: Wafflesome is turning Delhi's love for waffles and coffee into a growing food business
  11. The Belgian Waffle Xpress (TBWX): TBWX franchise page
  12. The Belgian Waffle Xpress (TBWX): TBWX outlet list

Inbound Inquiry

Open a TBWX outlet. ₹4–7 lakh all-in.

67 outlets across 49 cities and 20 states. Tell us your city and we'll reply within 24 hours.

  • •8-14 month typical break-even.
  • •Formats from 60 sq ft, chefless ops, FOFO.
  • •Cloud-kitchen DNA. delivery-first unit economics.
or
WhatsApp directly: +91-7814605490or call usSee full Belgian Waffle franchise details

Keep researching

TBWX franchise detailsFranchise cost calculatorAll TBWX outletsWaffle franchise cost in IndiaTBWX vs Wafflesome