Numbers on a spreadsheet are one thing. Hearing from people who actually did it is another.
We asked five TBWX franchise partners to share their experience honestly. Not the polished version. The real version, including the hard parts, the surprises, and the numbers they wish someone had told them before they started.
Here are their stories.
1. Arjun, 23 — College Student, Chandigarh
Format: Kiosk near Panjab University | Investment: Rs 3.5 lakh | Monthly profit: Rs 38,000-52,000
Arjun was in his final year of B.Com when he started his TBWX outlet. He used money he had saved from tutoring and a small loan from his father.
"I looked at every franchise under Rs 5 lakh. Most of them were either shady or had terrible reviews from existing franchisees. TBWX was the only one where the current owners actually picked up the phone and talked to me. That was the deciding factor."
His outlet is a 120 sq ft kiosk near the university campus. Rent is Rs 12,000 per month. He runs it himself during evening hours (4-10 PM) and has one helper for the afternoon shift.
"The first month was rough. I made Rs 65,000 in revenue but my food cost was 38% because I was over-portioning everything. The TBWX team did a video call, looked at my numbers, and fixed my portions. Second month food cost dropped to 29%."
He now averages Rs 1.6 lakh monthly revenue. His best month was December (university fest season) at Rs 2.4 lakh.
"My friends are applying for Rs 25,000/month jobs. I am clearing Rs 40,000-50,000 while still finishing my degree. And I own something."
His advice: "Start near a college. Students spend on food every single day. And they post everything on Instagram. Free marketing."
2. Major Vikram Singh (Retd.), 58 — Shimla
Format: Kiosk on Mall Road | Investment: Rs 4.2 lakh | Monthly profit: Rs 45,000-65,000
Major Singh retired from the Indian Army in 2024 and was looking for something to keep him busy and generate income. He had zero food industry experience.
"My wife thought I was crazy. A waffle shop? In Shimla? I told her waffles are what tourists eat in Belgium. Shimla gets 50 lakh tourists a year. The maths worked."
His outlet on Mall Road benefits from heavy tourist footfall. Summer months are extraordinary. Winter is slower but steady with local customers.
"The training was excellent. I went from not knowing what a Belgian waffle was to running an outlet in 12 days. The TBWX team came to Shimla for the setup. They helped me negotiate the rent, position the kiosk, and even trained my two staff members."
Revenue ranges from Rs 1.5 lakh in winter to Rs 3.5 lakh during peak tourist season (May-July). Annual average is around Rs 2.2 lakh per month.
"My pension takes care of household expenses. This income is entirely surplus. I have already opened a second kiosk near the bus stand. Between the two outlets, I clear Rs 80,000-1.2 lakh per month."
His advice: "Tourist locations are gold for food franchises. People on holiday do not check prices. They want an experience. Waffles with a view of the mountains? They will pay Rs 250 without blinking."
3. Priya Mehta, 34 — IT Professional, Pune
Format: Kiosk in a commercial complex | Investment: Rs 4.8 lakh | Monthly profit: Rs 42,000-55,000
Priya runs her TBWX outlet while working full-time as a software developer. She has never left her tech job.
"Everyone told me I could not run a food business with a 9-to-5 job. They were wrong. The kiosk runs from 12 PM to 10 PM. My two staff members handle everything during the day. I go after work at 6:30 and stay until closing. Weekends I am there full-time."
She chose a commercial complex near Hinjewadi IT Park. Her customers are primarily young professionals ordering during lunch breaks and after work.
"Delivery is 55% of my revenue. That surprised me. I thought walk-in would dominate. But the IT park crowd orders on Swiggy during work hours. My Swiggy rating is 4.6 and that drives consistent orders."
Her monthly revenue averages Rs 1.9 lakh. She pays Rs 18,000 rent and Rs 22,000 in staff salaries.
"My IT salary covers my EMIs and household. The franchise profit of Rs 45,000-50,000 goes straight into savings and investments. In 18 months, I have saved enough to consider a second outlet."
Her advice: "Automate everything you can. I use the POS app to check sales every hour from my office. I get a WhatsApp message for every order. I know exactly how the business is doing without being physically present."
4. Sunita Devi, 47 — Homemaker, Lucknow
Format: Cart model at a local market | Investment: Rs 2.8 lakh | Monthly profit: Rs 28,000-40,000
Sunita had never worked outside her home. When her children left for college, she wanted to do something productive with her time and contribute financially.
"My husband was supportive but sceptical. Rs 2.8 lakh felt like a lot of money. But we compared it to every other option. A boutique would cost Rs 5-8 lakh. A beauty parlour Rs 3-5 lakh. And neither had the brand support that a franchise offers."
She operates a TBWX cart in Aminabad market, one of Lucknow's busiest shopping areas. She works 5-6 hours daily, from 3 PM to 9 PM.
"The first week, I was terrified of making waffles in front of customers. By the second week, I could make one with my eyes closed. The training is that thorough."
Her cart does Rs 1-1.3 lakh monthly revenue. With minimal overhead (no rent, no staff), her profit margin is higher than most kiosk operators.
"I earn Rs 30,000-40,000 per month. For someone who had zero income before this, it has changed my confidence completely. My daughter tells her friends that her mother runs a business. That means more to me than the money."
Her advice: "Do not let anyone tell you that you need experience. You need willingness to learn and the discipline to show up every day. That is it."
5. Rohit Agarwal, 41 — Serial Entrepreneur, Indore
Format: Two kiosks (mall + high street) | Investment: Rs 9 lakh total | Monthly profit: Rs 85,000-1.2 lakh
Rohit has started and sold three businesses in the last decade. He approached the TBWX franchise analytically.
"I evaluated 11 food franchise brands before picking TBWX. I built a spreadsheet with investment, royalty structure, food cost percentage, revenue range, and break-even timeline. TBWX had the best unit economics of any brand under Rs 10 lakh."
He opened his first kiosk in C21 Mall, Indore. Within 7 months, he opened a second on Vijay Nagar's main street.
"The first outlet hit profitability in month 3. By month 6, I was clearing Rs 55,000 per month consistently. That is when I knew the model worked and signed up for the second location."
His two outlets combined do Rs 4-5 lakh monthly revenue. He employs four staff members across both locations and visits each outlet once daily.
"What makes TBWX different from other franchises I have evaluated is the support after you sign. Most brands are great during sales and terrible after onboarding. TBWX does monthly review calls, shares best practices from other outlets, and actually cares about your P&L."
His advice: "Treat your franchise like a business, not a hobby. Track every rupee from day one. Know your food cost percentage, your average ticket size, your peak hours. The data tells you exactly what to fix."
Common Themes Across All Five Partners
After talking to these five very different people, some patterns stand out:
Month 1 is always hard. Every single partner described their first month as difficult. Revenue is low, you are still learning, and doubt creeps in. This is normal. The ones who succeed are the ones who push through month 1 without panicking.
Food cost control is the skill that matters most. The difference between a 28% food cost and a 35% food cost on Rs 1.8 lakh revenue is Rs 12,600 per month. That is Rs 1.5 lakh per year in extra profit just from better portion control.
Delivery is non-negotiable. Every partner mentioned delivery as 30-55% of their revenue. If you are not on Swiggy and Zomato within your first month, you are leaving serious money on the table.
You do not need food experience. A college student, a retired officer, a tech professional, a homemaker, and a serial entrepreneur. None of them had food industry backgrounds. The franchise system handles the expertise gap.
The investment pays back. Every partner hit break-even within 8-14 months. Some faster. None slower. At Rs 3-5 lakh investment, that is exceptional ROI compared to almost any other business at this price point.
Your Story Could Be Next
These five partners started exactly where you are right now. Reading articles, comparing options, wondering if this is the right move.
The difference between them and people who are still wondering a year from now is that they took the next step.
[Check if your city has franchise availability](/franchise) or [apply directly to start a conversation](/franchise/apply).