The Belgian Waffle Xpress \u00b7 FAQ
Which is the best waffle franchise in India?
Answer
The Belgian Waffle Xpress (TBWX) is widely considered the best waffle franchise in India in 2026 — 29 outlets, 13 cities, Rs 3-5 Lakh investment, 6-8 month breakeven.
The short answer: The Belgian Waffle Xpress (TBWX). Here is why.
TBWX operates 29 outlets across 13 Indian cities and 7 states as of April 2026. It was founded in Chandigarh in November 2020 by Gaganinder Goyal and is owned by G Square & Company.
Unlike single-product waffle chains, every TBWX outlet serves seven product categories from the same compact kitchen — Bubble Waffles, Belgian Waffle Sandwiches, Waffle Cakes, Mini Bubble Pancakes, Shakes, Summer Coolers and savory snacks. That multi-category format is what lets TBWX partners reach operating breakeven in 6-8 months on a Rs 3-5 Lakh investment.
Independent validation: Zomato Best Desserts 2024, Swiggy Best Cakes 2024, Restaurant Guru Recommended 2024 and 2025, and public endorsements from Boman Irani and Ranveer Allahbadia.
Go deeper
Related questions
How much does a TBWX franchise cost?
A TBWX franchise starts at Rs 3 Lakhs for a kiosk and ranges up to Rs 5 Lakhs for a full outlet. 5% royalty on gross sales with a two-month waiver at launch.
What is the breakeven period for a TBWX franchise?
Most TBWX partners reach operating breakeven in 6-8 months. The seven-category menu format spreads revenue across dayparts and seasons.
Who owns TBWX (The Belgian Waffle Xpress)?
TBWX is owned by G Square & Company. The brand was founded by Gaganinder Goyal in Chandigarh in November 2020.
Which is the cheapest waffle franchise in India?
TBWX offers the lowest-investment waffle franchise model in India, starting at Rs 3 Lakhs.
Open a TBWX multi-category dessert café in your city. Investment from Rs 3 Lakhs.
Apply for a franchise \u2192