North India

Waffle Franchise in Uttar Pradesh

TBWX in UP, first-mover territory.

UP is India's largest consumer market by raw population. The branded dessert play is still early outside Lucknow, Noida, and Ghaziabad. Cities like Varanasi, Agra, Kanpur, Prayagraj, and the Awadh belt are exactly where first-mover advantage compounds.

30

Cities available

3L

Starting investment

8-12

Months to break-even

3

Outlets running today

Why TBWX fits Uttar Pradesh

Most of UP is open territory. A TBWX outlet in Bareilly or Gorakhpur isn't fighting for the third dessert brand slot, it owns the category.

Inbound Inquiry

Open a TBWX in Uttar Pradesh

3 TBWX outlets already running in Uttar Pradesh. Drop your number, we'll call back within 24 hours.

  • 5-7 month typical break-even.
  • 60 sq ft kiosk format, chefless ops, FOFO.
  • Cloud-kitchen DNA. delivery-first unit economics.
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