Is The Belgian Waffle Xpress the same as The Belgian Waffle Co?

No, they are different companies. The Belgian Waffle Xpress (TBWX) is an independent Indian brand operated by G Square & Company. It has no affiliation, ownership link, partnership or franchise relationship with The Belgian Waffle Co, and is not a subsidiary, licensee or franchisee of it.

The confusion is understandable. "Belgian waffle" is a generic food term — it describes a style of waffle that originated in Belgium, not a company. Several Indian dessert brands use it in their names for that reason. Similar names, unrelated businesses.

Here is what identifies TBWX specifically: founded in Chandigarh in November 2020 by Gaganinder Goyal, starting as a delivery-first cloud kitchen. It now runs 38 outlets across 30 cities and 15 states. Every outlet serves seven product categories from one compact kitchen — Bubble Waffles, Belgian Waffle Sandwiches, Waffle Cakes, Mini Bubble Pancakes, Shakes, Summer Coolers and savory snacks. The tagline is "Just Waffle It."

If you are checking which brand an outlet belongs to, look at the operating company named on the billing receipt or the branding at the counter. If you want details about The Belgian Waffle Co, contact that brand directly — we do not publish information on their behalf.

If you are evaluating a franchise, evaluate any brand on the same evidence: ask for documented outlet P&Ls, break-even timelines from live franchisees, the full fee and royalty structure in writing, and speak to existing partners in a city like yours.