The Belgian Waffle Xpress \u00b7 FAQ

How much profit does a waffle franchise make per month?

Answer

A real TBWX Tricity outlet baseline earns about Rs 1.25-1.3 Lakh net profit per month on Rs 5 Lakh monthly revenue from month 4 onwards. Most partners run profitable outlets; breakeven in 8-14 months.

A real TBWX (The Belgian Waffle Xpress) Tricity outlet baseline, month 4 onwards: about Rs 1.25-1.3 Lakh in net monthly profit on Rs 5 Lakh in monthly revenue. That is profit after rent (Rs 35K, small format), staff (Rs 35K), utilities (Rs 8K), the 5% royalty (Rs 25K) and food costs. Gross margins run ~30% on online orders (after food, packaging, ads and commission) and ~70% offline (after food and packaging). Results vary by city, format and owner involvement.

Where an outlet lands depends on three levers: rent (keep it under 12% of expected monthly revenue), format (cloud kitchen, kiosk, takeaway or cafe), and delivery mix on Zomato and Swiggy.

The ramp matters too. Outlets do not start at mature numbers — most TBWX partners reach operating breakeven in 8-14 months.

Across the network of 39 outlets in 30 cities and 14 states, most TBWX partners run profitable outlets — a published figure based on internal partner data, not a projection.

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Related questions

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