Category

Operations

Every TBWX article filed under Operations, newest first.

4 Articles

Read the Operations hub

How TBWX Outlets Serve Lunch and Dessert From One Kitchen
OperationsApril 17, 2026

How TBWX Outlets Serve Lunch and Dessert From One Kitchen

Most Indian dessert cafés empty out between 1pm and 4pm. TBWX outlets stay busy. Here's the actual playbook, menu mix, kitchen flow, staff routine, that turns a dessert shop into an all-day café.

By Gaganinder GoyalRead
Seasonal Menu Shifts at TBWX. Summer Coolers, Winter Waffles, Year-Round Cakes
OperationsApril 17, 2026

Seasonal Menu Shifts at TBWX. Summer Coolers, Winter Waffles, Year-Round Cakes

Indian summer is long. Indian winter is short. Most dessert cafés fight their seasons; TBWX designs for them. Here's how our menu mix shifts across April-March and why the outlets never have a bad month.

By Gaganinder GoyalRead
Swiggy and Zomato Take 35% of Your Revenue. Here Is How TBWX Outlets Still Make Money.
OperationsApril 5, 2026

Swiggy and Zomato Take 35% of Your Revenue. Here Is How TBWX Outlets Still Make Money.

Real commission math from 39 outlets. Why most small cafes break when they list on aggregators, and the dine-in vs delivery mix that actually works for a Rs 180 dessert in India.

By TBWX TeamRead
Your First 100 Customers: The 30-Day Cafe Launch Playbook TBWX Uses for Every New Outlet
OperationsApril 5, 2026

Your First 100 Customers: The 30-Day Cafe Launch Playbook TBWX Uses for Every New Outlet

The exact day-by-day playbook a 39-outlet waffle chain uses to get a brand new cafe from zero to 100 paying customers in 30 days. No fluff, no generic marketing advice, the real moves that drove walk-ins.

By TBWX TeamRead

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