How do I get a TBWX waffle franchise?

Getting a TBWX (The Belgian Waffle Xpress) franchise is a four-step process.

Step 1 — Apply. Fill the free application at tbwxpress.com/franchise/apply with your city, budget and timeline. The franchise team calls back within 24 working hours with availability for your city.

Step 2 — Location and fitment. Bring your location shortlist to the first call. The team pressure-tests each option on footfall and rent (the rule: rent under 12% of expected monthly revenue) before you sign any rent agreement.

Step 3 — Agreement and payment. Sign the franchise agreement and pay the Rs 2 Lakh franchise fee (+18% GST), part of the Rs 4-7 Lakh all-in investment that covers equipment, branding, initial stock and licenses.

Step 4 — 25-40 day setup. From signing: location finalisation with TBWX approval, interior work plus equipment and stock dispatch, hiring and 3-day training for 1-2 staff, FSSAI and shop licenses, aggregator and POS onboarding, then a soft launch — typically 25-40 days to first order.